I recently completed sessions 1 through 6 of Daniel Disney’s LinkedIn / Social Selling Bootcamp, and it’s been transformative. Rather than hoard these insights, I want to share the key lessons and practical steps I’m already applying, so you can use them too.
1. Mindset & Clarity: You Can’t “Do” Until YouBe
The first session emphasized that a powerful presence starts with clarity and belief.
- You need to know exactly who you serve and why.
- Sales isn’t “selling”, it’s helping.
- Remove mental blocks: imposter syndrome, fear of outreach, worry about rejection.
Action to Take: Write your mission statement or “niche promise.” Revisit it daily. Whenever you feel resistance to posting or reaching out, remind yourself you’re here to help.
2. Your LinkedIn Profile Is Your Digital HQ
Optimizing your profile is not optional, it’s foundational.
- Your headline isn’t your job title, it’s your value.
- Use searchable terms (skills, outcome, niche).
- Your “About” section should tell a story: the problem you solve and for whom.
- Social proof: results, wins, testimonials.
Action to Take: Audit your profile. Ask a few critical friends: “Does this make me want to connect or hire you?” Update your headline, summary, and banner accordingly.
3. Content is King: Strategy Makes It Work
You don’t “post”, you “publish.”
- Pick 3–5 content pillars (topics).
- Balance types: education, case studies, personal reflections.
- Repurpose formats: posts, carousels, short text, dubbed videos.
- Use storytelling, analogies, and simple structure (hook, body, CTA).
Action to Take: Create a 4-week content plan. For each piece, decide: what’s the value? What format fits best? How will you repurpose it?
4. Engagement First, Selling Later
You can’t skip building relationships.
- Leave thoughtful comments.
- Respond to others.
- Use DM’s to compliment insights or offer small help, without immediately selling.
- Be consistent, dripping value builds trust.
Action to Take: Set a daily goal: comment on 5 posts, send 3 meaningful DMs, respond to every comment on your own posts.
5. Smart Prospecting & Outreach
Strategy (not spam) wins.
- Use LinkedIn’s advanced filters and Boolean logic to find the right people.
- Research before outreach.
- Personalize your messaging.
- Follow-up sequences without guilt, sometimes value reminders win.
Action to Take: Build a “prospect playbook” with 3 templates you personalize. Use filters to generate a list weekly. Track responses and iterate your messaging.
6. Conversion & Measuring Your Funnel
An outreach or post is only as good as your ability to convert.
- Map your funnel: viewers → engagements → calls → conversions.
- Use analytics: views, clicks, replies, meetings.
- Test variables: subject lines, message length, CTA styles.
- Don’t fear no, learn from it and refine.
Action to Take:Set a baseline metric (e.g. response rate). Test one variable weekly. Keep notes. Use that data to refine your approach.
Closing Thoughts: This bootcamp has reminded me that growth online isn’t about hacks or fleeting tricks, it’s about structure, consistency, and serving others.
If you’re looking to level up your LinkedIn game, build authentic relationships, and turn content into conversations (and conversions), I highly recommend applying just one of these lessons this week.
— Melissa Johnstone
